People can rate an attorney on a 5-star scale and write a description of their experience working with the attorney.īoth the reviews and the average star rating are prominently displayed on each attorney profile, as well as in the lawyer directory and search results.Įach Avvo profile also includes a rating from 1-10. Your profile will be discoverable in the lawyer directory.Įach lawyer profile also includes an area for clients or other attorneys to leave reviews. You can claim your profile for free and start updating your bio and getting reviews. So, even if you’ve never visited Avvo’s website, you probably have a profile there. Each one is explained below.Īvvo automatically generates an “unclaimed” lawyer profile for every licensed attorney by using publicly available information from the State Bar. How Avvo WorksĪvvo is a very robust platform offering a variety of services for clients as well as marketing solutions for attorneys. Avvo was acquired by Internet Brands and is now part of the Martindale Legal Marketing Network. On the attorney marketing side, Avvo boasts over 650,000 contacts made between prospective clients and an attorney every month, making it one of the most effective and widely used lead generation services in the legal industry. Consumers just want that extra layer of trust before buying products and services, which is why building up positive online reviews is an incredibly important part of your marketing plan.

But, Avvo’s biggest selling point for consumers is probably its lawyer reviews.Īs much as lawyers may not like the idea of being reviewed, these days, online reviews are prevalent in all industries. Their website includes a free legal Q&A service where people can get basic answers to their legal questions from real attorneys, as well as an attorney directory and other helpful legal articles and guides.

They use a variety of online marketing methods (sometimes unpopular ones) to attract people with legal issues to their website. Avvo is one of the largest and most trafficked websites in the entire legal industry, with over 8 million monthly visitors.

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